How we make money

Being straight about revenue is part of being trustworthy, so here is the short version.

The line we will not cross

We never take any fee that depends on a startup raising capital. Not a percentage of a round, not a bonus when a founder closes funding, not a success fee, in either direction. That rule is fixed.

What we do earn from

• Flat subscriptions and one-time purchases from founders.
• Newsletter sponsorships and advertising sold at flat rates.
• Flat-fee or per-signup affiliate relationships with service providers such as banks, payroll, and cap-table tools, never tied to any amount raised.

Affiliate disclosure

When a link on this site is an affiliate link, we will label it clearly on the page where it appears. The detailed, per-partner disclosure lands here alongside our first partner. Until then, assume nothing on this site is an affiliate link.

Read more about our standards on the editorial policy page.