Comcast NBCUniversal SportsTech Accelerator
Sports, Media & Gaming · Run by Comcast NBCUniversal (originally powered by Boomtown) · Atlanta, GA
Every field is checked against a primary source where we can. How we verify.
The facts
All fields verified Jul 22, 2026- Terms model
- Equity for cashInvests cash in your company and takes equity (an ownership stake) in return.
- Investment
- Not publishedProgram site confirms 10 startups selected annually 'exchanging equity in return for customized strategies'; cash investment amount and equity percentage are not publicly disclosed, hence nulls. Hybrid with three in-person events (secondary source). Atlanta HQ is widely reported but not stated on the fetched program page. 2026 class application deadline was Aug 16, 2025 (secondary source); 2027 class window not yet announced as of July 2026, so next_deadline is null.
- Equity taken
- Not publishedProgram site confirms 10 startups selected annually 'exchanging equity in return for customized strategies'; cash investment amount and equity percentage are not publicly disclosed, hence nulls. Hybrid with three in-person events (secondary source). Atlanta HQ is widely reported but not stated on the fetched program page. 2026 class application deadline was Aug 16, 2025 (secondary source); 2027 class window not yet announced as of July 2026, so next_deadline is null.
- Program length
- Not published
- Format
- Hybrid
- Location
- Atlanta, GA
- Cohorts per year
- 1
- Cohort size
- 10
- Stage focus
- early stage
- Sub-vertical
- sports technology and sports media
- Demographic focus
- Not published
- Backers
- NBC Sports, Sky Sports, Peacock, Xfinity, University of Notre Dame, Premier League, PGA TOUR, NASCAR
- Notable alumni
- LetzChat, HeadVantage
Terms notes: Program site confirms 10 startups selected annually 'exchanging equity in return for customized strategies'; cash investment amount and equity percentage are not publicly disclosed, hence nulls. Hybrid with three in-person events (secondary source). Atlanta HQ is widely reported but not stated on the fetched program page. 2026 class application deadline was Aug 16, 2025 (secondary source); 2027 class window not yet announced as of July 2026, so next_deadline is null.
Get Sports, Media & Gaming deadline alerts
One digest a week. Deadline alerts only for verticals you pick. Unsubscribe anytime.
Terms in plain English
The Comcast NBCUniversal SportsTech Accelerator selects 10 companies each year and takes equity in exchange for customized strategies, strategic access to its partner organizations, and ongoing advisory and business development support. Partners include NBC Sports, Sky Sports, Peacock, Xfinity, Notre Dame, the Premier League, PGA TOUR, and NASCAR. The cash investment amount, if any, and the equity percentage are not published. No participation fee is mentioned on the program site.
Who this is actually for
Sports technology startups that want commercial pilots and business development with major media, league, and team partners rather than a cash-first accelerator. Best suited to companies with a product mature enough to run partner integrations.
Application windows
2027 class, application window not yet posted; window has historically opened June to August: Timing expected, exact dates not yet confirmed.
Verified date not recorded
Compare this program
Put Comcast NBCUniversal SportsTech Accelerator side by side with up to two others to weigh cash, equity, and timing.
Compare Comcast NBCUniversal SportsTech AcceleratorGuides that explain these terms
Plain-English mechanics, with worked hypothetical numbers.
More like Comcast NBCUniversal SportsTech Accelerator
Sources
Everything above was checked against these, verified Jul 22, 2026.