Comcast NBCUniversal SportsTech Accelerator
Sports, Media & Gaming · Run by Comcast NBCUniversal (originally powered by Boomtown) · Atlanta, GA
Every field is checked against a primary source where we can. How we verify.
The facts
All fields verified Oct 1, 2026- Terms model
- Equity for cashInvests cash in your company and takes equity (an ownership stake) in return.
- Investment
- Not publishedProgram site says it selects 10 companies each year, 'exchanging equity in return for customized strategies'. The How It Works page lists over $1.7M in industry perks plus an investment in common stock equity, and its FAQ says the equity component is negotiated with each company; the cash amount and equity percentage are not published, hence nulls. The FAQ describes a hybrid six-month program tied to Atlanta, with most content remote and 3 in-person events. The newest class on the program site is the 2025 class (the fifth); no 2026 class was announced and no application window for a next class is posted.
- Equity taken
- Not publishedProgram site says it selects 10 companies each year, 'exchanging equity in return for customized strategies'. The How It Works page lists over $1.7M in industry perks plus an investment in common stock equity, and its FAQ says the equity component is negotiated with each company; the cash amount and equity percentage are not published, hence nulls. The FAQ describes a hybrid six-month program tied to Atlanta, with most content remote and 3 in-person events. The newest class on the program site is the 2025 class (the fifth); no 2026 class was announced and no application window for a next class is posted.
- Program length
- 26 weeks
- Format
- Hybrid
- Location
- Atlanta, GA
- Cohorts per year
- 1
- Cohort size
- 10
- Stage focus
- early stage
- Sub-vertical
- sports technology and sports media
- Demographic focus
- Not published
- Backers
- NBC Sports, Sky Sports, Peacock, Xfinity, University of Notre Dame, Premier League, PGA TOUR, NASCAR
- Notable alumni
- LetzChat, HeadVantage
Terms notes: Program site says it selects 10 companies each year, 'exchanging equity in return for customized strategies'. The How It Works page lists over $1.7M in industry perks plus an investment in common stock equity, and its FAQ says the equity component is negotiated with each company; the cash amount and equity percentage are not published, hence nulls. The FAQ describes a hybrid six-month program tied to Atlanta, with most content remote and 3 in-person events. The newest class on the program site is the 2025 class (the fifth); no 2026 class was announced and no application window for a next class is posted.
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Terms in plain English
The Comcast NBCUniversal SportsTech Accelerator selected 10 companies for each class through its fifth class in 2025 and took equity in exchange for customized strategies, strategic access to its partner organizations, and ongoing advisory and business development support. Partners include NBC Sports, Sky Sports, Peacock, Xfinity, Notre Dame, the Premier League, PGA TOUR, and NASCAR. The cash investment amount, if any, and the equity percentage are not published. No participation fee is mentioned on the program site.
Who this is actually for
Sports technology startups that want commercial pilots and business development with major media, league, and team partners rather than a cash-first accelerator. Suited to companies with a product mature enough to run partner integrations.
Comcast NBCUniversal SportsTech Accelerator application deadlines
Next class, application window not posted; no 2026 class was announced: Timing expected, exact dates not yet confirmed.
Verified Oct 1, 2026Source
Frequently asked questions
- When is the next Comcast NBCUniversal SportsTech Accelerator application deadline?
- A specific application window for Comcast NBCUniversal SportsTech Accelerator is not yet published. Timing is expected but not confirmed.
- How much does Comcast NBCUniversal SportsTech Accelerator invest?
- Comcast NBCUniversal SportsTech Accelerator does not publish an investment amount, so we record it as not published.
- How much equity does Comcast NBCUniversal SportsTech Accelerator take?
- Comcast NBCUniversal SportsTech Accelerator does not publish the equity it takes, so we record it as not published.
- Where is Comcast NBCUniversal SportsTech Accelerator located and is it in person?
- Comcast NBCUniversal SportsTech Accelerator is based in Atlanta, GA and runs a hybrid program.
- Is Comcast NBCUniversal SportsTech Accelerator still active?
- Comcast NBCUniversal SportsTech Accelerator is marked possibly inactive: we could not confirm a current cohort during our last check on Oct 1, 2026. Confirm directly with the program before applying.
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Sources
Everything above was checked against these, verified Oct 1, 2026.